Gexateq Brandbook

Overview¹

Gexateq provides a diverse range of software development services, including custom software development, mobile development, research and development. We bring a unique combination of technological expertise, industry specific knowledge, practical experience, proven methodology, and genuine passion for innovations to every project we undertake.

Mission

Our mission is to enhance people's lives worldwide by leveraging the latest technology and innovations. We strive to improve their businesses, promote the development of knowledge in the field of technology, and collaborate with top tech experts.

Approach

We focus on quality service, customer satisfaction, technology, and innovations.

Features

Team of experts in Technology and Innovations
Solution Focused
Service Quality Adherents

Core Competency

Custom Software Development
Mobile Development
Professional support services
QA
UI/UX

Values

Continuous Learning

Ownership

Constant Improvement

Innovation

Quality

Teamwork

Tech Passion

Logo²

The logo is based on the hexagon's shape, which established in the name. Six sides symbolize the versatility of our company and the regular hexagon is associated with beauty, harmony and equal contribution to the common goal. At the same time, the symbol contains the stylization of the first letter of the name - G.

Primary use

AI, SVG, PNG

Our brand logo can come in both a horizontal and a vertical format.

AI, SVG, PNG

An alternative color variation is used in cases where the main variant cannot be used due to technical difficulties, such as color gradient.

Monochrome usage

SVG, PNG

Black and white combinations of reproducing the logo.

Minimum size

The minimum size of horizontal logo is 30 mm and 22 mm for vertical layout. It is strictly forbidden to use a smaller logo! Please, use our G symbol instead.

Clear space

Clearance area of the logo is an invisible field, inside which no other design elements (graphics, photography, illustrations, text, etc.) should go.

Symbol

The G symbol should be used in official and marketing materials as it is the icon that represents Gexateq. It may be used alone as a design element. The G symbol may not be modified!

AI, SVG, PNG

Colors³

Our world is awash with a rainbow of colours, but certain shades can have a surprising impact on our ability to concentrate, our mood and even the flavours we experience.

Gexateq's primary color palette fully and creatively represents the company. Our Neon Blue is used on everything we create and is an instantly recognizable brand element.

Primary colors

Our official colors are Neon Blue and Electric Cyan. These colors are used to represent Gexateq on promotional items, printed materials, the corporate site, social media, in digital marketing and everywhere that our brand has a presence.

Neon Blue

RGB

76‍ 98 237 Copy

HEX

4C62ED Copy

CMYK

80‍ 55 0 0 Copy

Electric Cyan

RGB

40‍ 217 202 Copy

HEX

28D9CA Copy

CMYK

60‍ 0 29 0 Copy

Secondary colors

While Neon Blue and Electric Cyan should always be the majority colors used in a design, minimal use of additional secondary and accent colors (Cyber Lime, Digital Lavender) is allowed to provide some variety when needed.

Cyber Lime

RGB

221‍ 251 210 Copy

HEX

DDFBD2 Copy

CMYK

16‍ 0 24 0 Copy

Digital Lavender

RGB

218‍ 191 255 Copy

HEX

DABFFF Copy

CMYK

20‍ 30 0 0 Copy

Gradients

Gradients are available for very special instances in addition to the primary and secondary palettes. Blend all our colors into Virtual Fusion gradient. It is also possible to use a combination of Neon Blue → Electric Cyan or Cyber Lime → Digital Lavender for linear gradients.

Virtual Fusion

Neon Blue

Electric Cyan

Cyber Lime

Digital Lavender

Neon Blue

Though we do have a secondary palette and gradients, certain combinations are encouraged to maintain consistency and harmony between colors and layouts. If a secondary color needs to be added, always make sure it does not dominate over primary palette!

Auxiliary colors

Variations of gray colors to be used for body text, borders and backgrounds.

Grey Morning

RGB

241‍ 244 250 Copy

HEX

F1F4FA Copy

CMYK

4‍ 2 0 2 Copy

Cloudy Day

RGB

211‍ 217 231 Copy

HEX

D3D9E7 Copy

CMYK

9‍ 6 0 9 Copy

Heavy Mist

RGB

167‍ 179 206 Copy

HEX

A7B3CE Copy

CMYK

19‍ 13 0 19 Copy

Dark Thunder

RGB

43‍ 45 66 Copy

HEX

2B2D42 Copy

CMYK

82‍ 74 42 45 Copy

Typography⁴

Consistent usage of our typography is the basis of Gexateq brand. The main typefaces convey is presenting the scene of the brand.

After research and analysis, the type families have been carefully chosen for different purposes. All the typefaces are minimalistic, clean and modern that allow for high readability.

TTF

Evolventa works beautifully with large headings and bold titles.

TTF

Onest combines capaciousness and legibility, so it saves space without losing readability for body text.

Graphics⁵

Our brand has a number of graphic tools that create a unique look and make us instantly recognizable. When they’re used consistently, these elements create continuity within our bunch of materials, across a variety of media.

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Materials⁶

Together, the many pieces of the Gexateq brand tell an amazing story. Even within the limits of our guidelines, these elements are all part of a flexible yet cohesive system that enables us to convey powerful stories in any medium.